Mazda Australia is better known for its top-selling SUVs and passenger cars, but its real MVP last month and for much of this year has been the BT-50 ute.
With a combined 1187 sales in October between the 4×2 and 4×4, the latest (Isuzu-based) BT-50 was Mazda Australia’s top-seller overall for the month – the second in succession.
As with most manufacturers Mazda’s deliveries took a dive in October (year-on-year) because of stock shortfalls in the semiconductor supply chain, and COVID factors – in short, demand is there but supply simply isn’t.
MORE: Stock shortages, worst October in 20 years
We’re hearing from dealers the BT-50’s supply versus demand ratio isn’t as bad as many other vehicles.
Meanwhile, year-to-date the BT-50’s 13,545 sales make it the company’s number-two vehicle behind the CX-5 medium SUV and now ahead of the Mazda 3 small car – which was Australia’s number-one vehicle overall just a few years ago.
Mazda remains number two overall in the market with 88,746 sales year-to-date, behind only Toyota.
This 13,545 annual sales comprises 11,153 4x4s (equal to 6.9 per cent market share) and 2392 4x2s (9.0 per cent share).
That said, the Mazda is not yet doing the sort of volume Isuzu Ute is with the D-Max, which is the same vehicle as the BT-50 (Isuzu makes both). With 21,700 sales YTD the D-Max is ensconced as the market’s number-three ute behind the Toyota HiLux and Ford Ranger.
Hat tip to CarExpert commenter Harry Mayweather, who flagged this in the comments.
Mazda Australia sales 2021 YTD
| Model | Sales | Change |
| Mazda CX-5 | 22,030 | Up 25.8% |
| Mazda BT-50 | 13,545 | Up 72.5% |
| Mazda 3 | 12,566 | Up 6% |
| Mazda CX-3 | 11,640 | Up 5.3% |
| Mazda CX-30 | 11,329 | Up 63.5% |
| Mazda CX-9 | 5696 | Up 5% |
| Mazda CX-8 | 5300 | Up 96.4% |
| Mazda 2 | 3839 | Up 31.5% |
| Mazda 6 | 1293 | -8.8% |
| Mazda MX-30 | 887 | – |
| Mazda MX-5 | 621 | Up 65.2% |
| Total | 88,746 | 30.4% |
Ute sales YTD
| 4×4 Ute | Sales | Change |
| Ford Ranger | 38,291 | 26.9% |
| Toyota HiLux | 34,238 | 29.4% |
| Isuzu Ute D-Max | 16,266 | 119.5% |
| Mitsubishi Triton | 14,458 | 11.4% |
| Mazda BT-50 | 11,153 | 95.1% |
| Toyota LandCruiser | 10,149 | 30.6% |
| Nissan Navara | 10,026 | 28.0% |
| Volkswagen Amarok | 6901 | 19.9% |
| GWM Ute | 5693 | – |
| LDV T60 | 5648 | 46.2% |
| RAM 1500 | 3103 | 10.4% |
| Chevrolet Silverado 1500 | 1721 | – |
| Ssangyong Musso | 1613 | 116.5% |
| Jeep Gladiator | 1017 | 162.1% |
| 4×2 Ute | Sales | Change |
| Toyota HiLux | 10,514 | 29.7% |
| Isuzu Ute D-Max | 5434 | 72.7% |
| Ford Ranger | 3395 | 50.0% |
| Mazda BT-50 | 2392 | 12.0% |
| Mitsubishi Triton | 2285 | 11.4% |
| Nissan Navara | 1741 | 16.2% |
| GWM Steed | 693 | -31.4% |
Like to Know More?
- Use the Mazda BT-50 configurator
- Find your local Mazda Dealer
- Organise a test drive
- View the Mazda BT-50 price and specifications
- See all the original Mazda BT-50 accessories
- View the latest Mazda offers
- Visit the official Mazda BT-50 website
- Download the official Mazda BT-50 brochure
