Given the company’s small production numbers, it was inevitable that Maserati would one day sell only EVs. Now we know that day will occur by 2030.
In its announcement overnight the trident brand also said every model in its lineup will have at least one pure electric variant by 2025.
The marque’s EV push starts with the next-generation GranTurismo coupe, which will be launched in 2023. The photos accompanying today’s news were of a moodily lit, lightly camouflaged version of the GranTurismo Folgore.
Electric versions of Maserati’s upcoming models will be adorned with the Folgore name, which is Italian for lightning.
Also debuting in 2023 is an EV version of the Grecale, which is based on the Alfa Romeo Stelvio. Variants of the new crossover with internal combustion engines will make their global debut in a few days time on March 22, 2022.
By 2025 the brand will launch all new generations of the Quattroporte sedan and Levante crossover range-toppers, and both of these will be available with EV drivetrains.
As previously announced, the MC20 supercar will also gain an EV version.
To soften the blow for traditionalists, Maserati has said that all “new models will be developed, engineered and produced 100 per cent in Italy”.
Prior to Fiat Chrysler merging with Groupe PSA to form Stellantis, Maserati was marked out as the Italian-American automaker’s electric spearhead with EV versions of all upcoming models.
The plan announced today expands on that by declaring an end date for the company’s internal combustion engine families.
Maserati is far from the first marque within the vast Stellantis brand portfolio to issue such a proclamation.
Abarth, DS and Lancia will become EV-only propositions in 2024, Alfa Romeo will ditch ICE by 2027, and outside of China the Opel/Vauxhall group will only sell EVs by 2028.
MORE: Which brands are going fully electric and by when?